Privacy Policy

Effective date: 03 November 2025

Software4 Ltd (Company No. 16391449), trading as Lliinks.com (“we,” “our,” or “us”), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our link management and analytics platform (the “Service”). We process personal data in accordance with the UK GDPR / EU GDPR and the Data Protection Act 2018.

Information We Collect

Personal Information You Provide

• Name and contact details (e.g., email address, phone number)
• Account credentials (username and password)
• Website or social profile details linked through our platform
• Content you create (links, slugs, titles) and settings
• Support communications and correspondence
• Billing details for subscription services (handled by our payment processor)

Automatically Collected Information

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, referral sources, time spent)
• Diagnostics and log data
• Cookies and similar technologies (see Cookie Policy)

How We Use Your Information

• Provide, operate, and improve our link tools and analytics
• Personalise user experience and optimise link performance
• Authenticate users and secure the Service
• Process payments and manage subscriptions
• Send service updates, account information, and important notifications
• Provide customer support and respond to requests
• Monitor and prevent fraud, abuse, and security incidents
• Comply with legal obligations and enforce our Terms of Service

Legal Bases for Processing

We process personal data on the following legal bases: performance of a contract; legitimate interests (e.g., security, product improvement); compliance with legal obligations; and consent where required (e.g., certain cookies/marketing).

Sharing and Disclosure

We do not sell or rent your personal information. We may share data with service providers (hosting, analytics, payment processing) bound by confidentiality and security obligations; with legal authorities when required; with business transferees in a merger/acquisition; and with your consent.

Data Security

• Encryption of sensitive data in transit and at rest
• Access controls and authentication
• Regular security updates and assessments
• Incident monitoring and response procedures

No method of transmission or storage is 100% secure; we strive to protect your data but cannot guarantee absolute security.

Data Retention

We retain personal data only as long as necessary for the purposes described, unless a longer period is required by law. Retention depends on data type, legal obligations, processing purposes, and technical limitations.

Your Rights

Subject to applicable law, you may request: access, rectification, erasure, restriction, portability, and to object to certain processing. To exercise rights, contact privacy@lliinks.com. We respond within 30 days.

International Transfers

Your data may be transferred outside your country. Where required, we use appropriate safeguards (such as Standard Contractual Clauses).

Children’s Privacy

The Service is not intended for users under 18. We do not knowingly collect data from children; if you believe a child provided data, contact us to remove it.

Changes to This Policy

We may update this policy. Material changes will be posted here with an updated “Effective date”.

Lliinks.com is operated by Software4 Ltd (Company No. 16391449). Contact: privacy@lliinks.com